HOW WE WORK
Imagine you want to begin a journey to the North Pole. You reach into your pocket, pull out your compass, and follow the needle, right? Not exactly. To get to the North Pole, or “true north,” simply following your compass needle won't work. You need to have learned and understand the difference between magnetic north — where your compass is pointing — and true north, your actual destination. This is why the term true north has become synonymous with knowing the right path.